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About Us

A decade down, it is years ahead. The Brands For Less Group (BFL) was established in the year of 1996 with the intention of providing shopper's with an experience unlike any other. With in this short span of time. the BFL Group has gone from strength and now owns a large retail presence in the GCC. Each BFL outlet is designed and stocked to ensure customer satisfaction and happiness.

It is towards this end that the BFL Group acquired the Tchibo Franchise and started Tchibo Prozente. This has given Brands For Less access to the innovative and extra wide range of branded German products. This includes a whole spectrum of products, right from household utensils to office products, from toys to clothes. But, what really sets us apart from others are our prices. In fact, our prices are so ordinary that you may wonder whether you have gone back a few years.

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