Brands For Less is not "just another retailer". The purpose of our company is to bring the latest innovative products, items and gadgets availabale to the consumer. Unlike typical retailers however, we have committed resources to providing the best goods at the lowest prices, goods that will fascinate everybody and entice them to buy.
So our Mission is to add interest in buying things that makes people happy, with brands that help them look good, feel good and get more out of life.
We will accomplish our Vision through our commitment, in creating a dynamic organization where all are motivated towards the achievement of our shared vision and goals to become the future leaders in our field.
Vision Statement To be a world class retail services company by investing in our communities in delivering innovative products at extraordinary prices with an exellent service through our outlets and exceptional employees.
A decade down, it is years ahead. The Brands For Less Group (BFL) was established in the year of 1996 with the intention of providing shopper's with an experience unlike any other. With in this short span of time. the BFL Group has gone from strength and now owns a large retail presence in the GCC. Each BFL outlet is designed and stocked to ensure customer satisfaction and happiness.
It is towards this end that the BFL Group acquired the Tchibo Franchise and started Tchibo Prozente. This has given Brands For Less access to the innovative and extra wide range of branded German products. This includes a whole spectrum of products, right from household utensils to office products, from toys to clothes. But, what really sets us apart from others are our prices. In fact, our prices are so ordinary that you may wonder whether you have gone back a few years.